Jim Jansen, Data Analytics Researcher | Computer Science Professor | Data Analytics Expert Witness at Jansen Expert Witnessing, LLC

Here are some of the questions that I'm typically engaged as an expert witness to address ...

Dissemination of Defamatory Content Online (Web Analytics Expert Witness, Social Media Expert Witness, Search Analytics Expert Witness, Online Defamation)

What is the reach of a social media post? How many people have been exposed to a social media post?
What is the dissemination of defamatory content online? What is the impact of defamatory content online?
How many people have viewed an article, blog post, page, video, image, etc.?
How many people visit a site?
When did an article, blog post, page, video, or image appear online? When was it altered?
How many search results exist for a given search? Where do these results rank? How can one push these results out of the top spots?

Web Analytics Expert Witness for Sites, Pages, Blogs, etc. and Search Engine Optimization Expert Witness (SEO Expert Witness)

Does a website service provide the services advertised?
What is the value of content on a website?
What is the dissemination of defamatory content online?
How many people have viewed an article, blog post, page, video, or image?
Where did a visitor to a website come from? How did they reach the page?
What is the value of a visit? What is the value of a conversion?
How many people visit a site?
Are reported traffic numbers to a website valid?
How should web data be analyzed?
When did an article, blog post, page, video, image, etc. appear online? When was it altered?
Who accessed a keyword advertising account? What changes were made?
How many search results exist for a given search? Where do these results rank? How can one push these results out of the top spots?
How many backlinks point to a website? When were these backlinks created? What is the value of these backlinks?

Trademarks Expert Witness in Online Keyword and Display Advertising

Did an advertisement violate a trademark?
How did an advertisement violate a trademark?
What was the financial damage of a trademark violation in an online ad?
What was the potential confusion of a trademark violation to a consumer?
What percentage of traffic to a website was the result of trademark infringement?
What are the occurrences of trademark infringement on a website or social media page? What was the impact in terms of traffic?

Keyword Advertising Expert Witness, Pay-per-click Expert Witness, PPC Expert Witness, Online Advertising Expert Witness, Sponsored Search Expert Witness, Search Engine Marketing Expert Witness (SEM Expert Witness)

What was the impact of a keyword advertising campaign?
What the advertising spend?
What phrases were used in a keyword advertising campaign?
Who accessed a keyword advertising account? What changes were made?
What are industry standard bidding practices?
What are tracking domains, and how are they used in online advertising?
Who accessed a keyword advertising account? What changes were made?
Are online ads discernible to a searcher or potential site visitor?

Trade Secrets Expert Witness

Was a given software technology, process, or technique known in the marketplace?
Are the components of two software systems similar or different?
Is the look and feel of two software systems similar or different?

Search Engines Expert Witness, Searching Expert Witness, and Searchers Expert Witness

What was the search traffic for a query in a given period?
How do search engines work? What is the benefit of searching?
Do copyrighted materials appear in the search results?
How easy is online material, or a piece of online material, to locate?

Click Fraud Expert Witness and Click Fraud Prevention Measures Expert Witness

What is click fraud?
Did click fraud occur?
What is the financial impact of click fraud?
Are click fraud prevention techniques and policies adequate?

Patent Expert Witness in Online Content, Marketing, Analytics, and Advertising

Does a web magazine infringe on existing patent claims?
Does an advertising system infringe on existing business secret?
Does a multi-channel attribution platform infringe existing business secret?
Does a marketing platform infringe existing patent claims?
Does a document management system infringe existing patent claims?
Does a web catalog infringe on existing patent claims?

Bernard J. Jansen, Jim Jansen, Jansen Expert Witnessing (current as of 2024)

Here are some of the questions that I'm typically engaged as an expert witness to addr​ess ...

Here are some of the questions that I'm typically engaged as an expert witness to address ...