SEO expert witness: A SEO expert witness provides technical analysis in order to provide an opinion concerning search engine optimization (SEO), which is the process of getting traffic to websites from the organic search results on search engines.
Typically, this means having a website ranking well in the search engine results for certain keywords that people enter when doing searches. A SEO expert witness is also known as a Search Engine Optimization expert witness.
There are various SEO tactics, methods, and strategies normally employed in getting this website traffic from search engine results, which have both technical and marketing elements.
A SEO expert witness can examine various aspects within the SEO area, including whether or not SEO standard practices were followed, if SEO practices used to reduce traffic to another website, or what was the effect of SEO efforts, among other issues. A SEO expert witness is also known as a search engine optimization expert witness.
Some of the many SEO metrics are:
Naturally, there is a wide range of topics that a SEO expert witness can examine.
An expert witness in this area often leverages online tools such as traffic estimate services and analytics platforms, such as Google Analytics, YouTube Analytics, Facebook Insights, Twitter Analytics. Instagram Insights, LinkedIn Insights, and Pinterest Analytics.
Bernard J. Jansen, Jim Jansen, Jansen Expert Witnessing (current as of 2024)
Typically, this means having a website ranking well in the search engine results for certain keywords that people enter when doing searches. A SEO expert witness is also known as a Search Engine Optimization expert witness.
There are various SEO tactics, methods, and strategies normally employed in getting this website traffic from search engine results, which have both technical and marketing elements.
A SEO expert witness can examine various aspects within the SEO area, including whether or not SEO standard practices were followed, if SEO practices used to reduce traffic to another website, or what was the effect of SEO efforts, among other issues. A SEO expert witness is also known as a search engine optimization expert witness.
Some of the many SEO metrics are:
- Average time-on-page (user intent)
- Backlinks and linking root domains (domain authority
- Bounce rate (why are visitors leaving)
- Check traffic by devices (multiple channels for access)
- Keyword rankings (search traffic)
- Monitor and address crawl errors (indexing problems)
- Optimize page load speed (affects bounce rate and other stuff)
- Organic search traffic (again, search traffic)
- Pages per visitor (visitors sticking around)
- Returning users (keeping visitors)
Naturally, there is a wide range of topics that a SEO expert witness can examine.
An expert witness in this area often leverages online tools such as traffic estimate services and analytics platforms, such as Google Analytics, YouTube Analytics, Facebook Insights, Twitter Analytics. Instagram Insights, LinkedIn Insights, and Pinterest Analytics.
Bernard J. Jansen, Jim Jansen, Jansen Expert Witnessing (current as of 2024)