Web analytics expert witness: A Web analytics expert witness provides technical analysis in order to provide an opinion concerning Web analytics, which is the measurement, collection, analysis, and reporting of web data for purposes of understanding web usage in order to achieve some objective, such as optimizing traffic, website improvement, business goals, or marketing objective (Jansen, 2009).
A Web analytics expert witness can examine a variety of things within the Web analytics area. Some typical Web analytics analysis might involve website traffic, number of unique visitors to a page, number of video views, or the where traffic sources originated, although there can be a wide range of factors that a Web analytics expert witness can analyze.
Some of the many Web Analytic metrics include:
Jansen, B. J. (2009) Understanding user-web interactions via web analytics. Synthesis Lectures on Information Concepts, Retrieval, and Services 1 (1), 1-102
An expert witness in this area often leverages online tools such as traffic estimate services and analytics platforms, such as Google Analytics, YouTube Analytics, Facebook Insights, Twitter Analytics. Instagram Insights, LinkedIn Insights, and Pinterest Analytics.
Bernard J. Jansen, Jim Jansen, Jansen Expert Witnessing (current as of 2024)
A Web analytics expert witness can examine a variety of things within the Web analytics area. Some typical Web analytics analysis might involve website traffic, number of unique visitors to a page, number of video views, or the where traffic sources originated, although there can be a wide range of factors that a Web analytics expert witness can analyze.
Some of the many Web Analytic metrics include:
- Bounce Rate
- Click-through Rate/Ratio
- Click-through
- Conversion.
- Entry Page
- Event
- Exit Page
- External Referrer
- Internal Referrer
- Landing Page
- New Visitor
- Original Referrer
- Page Exit Ratio:
- Page Views per Visit
- Page Views
- Page
- Referrer
- Repeat Visitor
- Return Visitor
- Search Referrer
- Single Page View Visits (Bounces)
- Single-Page Visits
- Unique Visitors
- Visit Duration
- Visit Referrer
- Visits/Sessions
Jansen, B. J. (2009) Understanding user-web interactions via web analytics. Synthesis Lectures on Information Concepts, Retrieval, and Services 1 (1), 1-102
An expert witness in this area often leverages online tools such as traffic estimate services and analytics platforms, such as Google Analytics, YouTube Analytics, Facebook Insights, Twitter Analytics. Instagram Insights, LinkedIn Insights, and Pinterest Analytics.
Bernard J. Jansen, Jim Jansen, Jansen Expert Witnessing (current as of 2024)