PPC expert witness: A PPC expert witness (Pay per Click expert witness) will conduct technical analysis in order to provide an opinion concerning pay-per-click (PPC) advertising, which is the online advertising model in which advertisers' ads are associated with certain words on search engines, the ads can appear when a person searches with those words, and the advertiser pays the search engine when the person clicks on the ad.
A PPC expert witness is also known as a pay-per-click expert witness or a search engine marketing expert witness (aka, SEM expert witness).
There are a wide range of analysis that a PPC expert witness can provide, including revenue, revenue harm, trademark infringement, and advertising traffic, among many others.
Some of the many PPC metrics are:
(as of 2021)
A PPC expert witness is also known as a pay-per-click expert witness or a search engine marketing expert witness (aka, SEM expert witness).
There are a wide range of analysis that a PPC expert witness can provide, including revenue, revenue harm, trademark infringement, and advertising traffic, among many others.
Some of the many PPC metrics are:
- Impressions
- Impression Rate
- Clicks
- Cost per Click (CPC)
- Click-Through Rate (CTR)
- Quality score
- Conversion rate
- Cost per Conversion
- Total conversion value
- Return on Ad Spend (ROAS)
(as of 2021)