Jim Jansen, Data Analytics Researcher | Computer Science Professor | Data Analytics Expert Witness at Jansen Expert Witnessing, LLC

Some additional descriptions for keyterms.

Note: These bullets are presented in a colloquial manner to introduce the terms and should not be taken as formal definitions or descriptions.

ad replacement – a form of ad hijacking where one ad is replaced by other,
affiliate advertising – earning a commission by promoting other’s products
benefits of search engines – advantages of having open and major search engines for people
content advertising - a marketing strategy to produce value-adding content and distributing it via paid channels
cookie stuffing – replacing one cookie with the cookie from another website
co-registration advertising – process of enrolling in multiple products or subscriptions at once
cross screens – using a computing device while watching a show or event
demographic targeting - segmenting a targeted audience into more specific groups based on demographic attributes
domain parking - registration of an internet domain name without that domain being associated with any services
dual screens - using a computing device while watching a show or event
how people search – methods and tactics people use when searching online
how people view search results - methods and tactics people use when viewing search results
how search engines work – the algorithms and technology employed by search engines
information retrieval – online information activities concerning obtaining resources relevant to an need from a collection of resources
image searching – searching activities of people to finding images (or video)
keyword advertising – form of online advertising where an advertiser pays to have an advertisement appear in the results listing when a person uses a particular phrase to search the Web. Payment usually occurs only when an ad is clicked by a searcher.
online branding – a brand management technique that uses the Web as a medium for positioning
online copyright – the use of copyrighted material online
online reviews – assessments of a business, product, etc. typically on a review website
online trademarks – the use of trademarked material online
pay-per-click – an advertising model whereby an advertiser that has placed an advertisement on a website, typically a search engine, pays a sum the hosting company when a user clicks on to the advertisement
PPC - an advertising model whereby an advertiser that has placed an advertisement on a website, typically a search engine, pays a sum the hosting company when a user clicks on to the advertisement
online reputation management - shaping public perception of an entity by influencing access to online information
search engine optimization - the process of maximizing the number of visitors to a particular website
SEO - the process of maximizing the number of visitors to a particular website
search engine marketing - the process of gaining website traffic by purchasing ads on search engines
second screens - using a computing device while watching a show or event
SEM - the process of gaining website traffic by purchasing ads on search engines
search engines – systems designed to search for information on the Web
social media – content generated by people on social media platforms
tracking code replacement – replacing the tracking code in content with another code
trademark issues in online advertising – the use of trademarks in online advertising
trademark issues in web searching - the use of trademarks during online search
web analytics - measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage
web page archiving – a process of collecting content from the web for storage
web page viewing – the display of a web page in a browser or app
web search – the process of submitting a search to a search engine
webpage ranking – the order in which webpages are displayed in a search results listing

(current as of 2024) Bernard J. Jansen