SEO expert witness: A SEO expert witness provides technical analysis to form an opinion on search engine optimization (SEO), the process of driving traffic to websites from organic search results on search engines.
Typically, this means having a website rank well in search engine results for certain keywords people enter. A SEO expert witness is also known as a Search Engine Optimization expert witness.
There are various SEO tactics, methods, and strategies commonly used to generate this website traffic from search engine results, which involve both technical and marketing elements.
A SEO expert witness can examine various aspects of SEO, including whether SEO standard practices were followed, whether SEO practices were used to reduce traffic to another website, and the effect of SEO efforts, among other issues. A SEO expert witness is also known as a search engine optimization expert witness.
Some of the many SEO metrics are:
Naturally, there is a wide range of topics that an SEO expert witness can examine.
An expert witness in this area often leverages online tools, such as traffic estimation services and analytics platforms like Google Analytics, YouTube Analytics, Facebook Insights, and Twitter Analytics. Instagram Insights, LinkedIn Insights, and Pinterest Analytics.
Bernard J. Jansen, Jim Jansen, Jansen Expert Witnessing (current as of 2026)
Typically, this means having a website rank well in search engine results for certain keywords people enter. A SEO expert witness is also known as a Search Engine Optimization expert witness.
There are various SEO tactics, methods, and strategies commonly used to generate this website traffic from search engine results, which involve both technical and marketing elements.
A SEO expert witness can examine various aspects of SEO, including whether SEO standard practices were followed, whether SEO practices were used to reduce traffic to another website, and the effect of SEO efforts, among other issues. A SEO expert witness is also known as a search engine optimization expert witness.
Some of the many SEO metrics are:
- Average time-on-page (user intent)
- Backlinks and linking root domains (domain authority
- Bounce rate (why are visitors leaving)
- Check traffic by devices (multiple channels for access)
- Keyword rankings (search traffic)
- Monitor and address crawl errors (indexing problems)
- Optimize page load speed (affects bounce rate and other stuff)
- Organic search traffic (again, search traffic)
- Pages per visitor (visitors sticking around)
- Returning users (keeping visitors)
Naturally, there is a wide range of topics that an SEO expert witness can examine.
An expert witness in this area often leverages online tools, such as traffic estimation services and analytics platforms like Google Analytics, YouTube Analytics, Facebook Insights, and Twitter Analytics. Instagram Insights, LinkedIn Insights, and Pinterest Analytics.
Bernard J. Jansen, Jim Jansen, Jansen Expert Witnessing (current as of 2026)