SEM expert witness: A SEM expert witness will conduct technical analysis in order to provide an opinion concerning search engine marketing (SEM) advertising, which a method of Web marketing aimed at increasing visibility in search engine results pages primarily through paid advertising. SEM is related to PPC advertising or Google AdWords, although somewhat broader in scope.
A SEM expert witness is also known as a search engine marketing expert witness.
A SEM expert witness can deal with a variety of analysis related to the field of paid online advertising via search engines.
Some of the many SEM metrics are:
Bernard J. Jansen, Jim Jansen, Jansen Expert Witnessing (current as of 2024)
A SEM expert witness is also known as a search engine marketing expert witness.
A SEM expert witness can deal with a variety of analysis related to the field of paid online advertising via search engines.
Some of the many SEM metrics are:
- Impressions
- Impression Rate
- Clicks
- Cost per Click (CPC)
- Click-Through Rate (CTR)
- Quality score
- Conversion rate
- Cost per Conversion
- Total conversion value
- Return on Ad Spend (ROAS)
Bernard J. Jansen, Jim Jansen, Jansen Expert Witnessing (current as of 2024)