Selected Research Articles
Jansen, B. J., Salminen, J., Jung, S.G., and Guan, K. (2021). Data-Driven Personas. Synthesis Lectures on Human-Centered Informatics,1 Carroll, J. (Ed). Morgan-Claypool: San Rafael, CA., 4:1, i-317.
Salminen, J., Guan, K., Jung, S. G., and Jansen, B. J. (2021) A Survey of 15 Years of Data-Driven Persona Development, International Journal of Human-Computer Interaction. DOI: 10.1080/10447318.2021.1908670
Salminen, J., Jung, S.G., Chowdhury, S., Ramirez Robillos, D., and Jansen, B. J. (2021) The Ability of Personas: An Empirical Evaluation of Altering Incorrect Preconceptions About Users, International Journal of Human-Computer Studies, https://doi.org/10.1016/j.ijhcs.2021.102645
Yang, Y., Feng, B., Salminen, J., and Jansen, B.J. (2021) Optimal advertising for a generalized Vidale–Wolfe response model. Electronic Commerce Research, 1-31. https://doi.org/10.1007/s10660-021-09468-x
Thirumuruganathan, S., Salminen, J., Jung, S. G., Ramirez Robillos, D., and Jansen, B. J. (2021) Forecasting the Nearly Unforecastable: Why Aren’t Airline Bookings Adhering to the Prediction Algorithm?, Electronic Commerce Research. https://doi.org/10.1007/s10660-021-09457-0
Salminen, J., Kaate, I., Sayed Kamel, A., Jung, S.G., and Jansen, B. J. (2021) How Does Personification Impact Ad Performance and Empathy? An Experiment with Online Advertising, International Journal of Human–Computer Interaction, 37:2, 141-155, DOI: 10.1080/10447318.2020.1809246
Jansen, B. J., Salminen, J. O., & Jung, S. (2020). Making Meaningful User Segments from Datasets Using Product Dissemination and Product Impact. Data and Information Management. doi: https://doi.org/10.2478/dim-2020-0048
Salminen, J., Jung, S.G., Kamel, A. M., Santos, J. M., Kwak, H., An, J., and Jansen, B. J. (2020) Using Artificially Generated Pictures in Customer-facing Systems: An Evaluation Study with Data-Driven Personas. Behaviour & Information Technology. DOI:10.1080/0144929X.2020.1838610
Mukherjee, P. and Jansen, B. J. (2020) Influence of Social Media Attitude in Cross Screen Conversation. Procedia Computer Science. 168, 129–138.
Salminen, J., Santos, J. M., Kwak, H., An, J., Jung, S.G., and Jansen, B. J. (2020) Persona Perception Scale: Development and Exploratory Validation of an Instrument for Evaluating Individuals' Perceptions of Personas. International Journal of Human-Computer Studies, (141), Article 102437.
Jansen, B. J., Salminen, J., and Jung, S.G. (2020) Data-Driven Personas for Enhanced User Understanding: Combining Empathy with Rationality for Better Insights to Analytics. Data and Information Management. 4(1), 1-17. https://content.sciendo.com/view/journals/dim/4/1/article-p1.xml
Salminen, J., Santos, J., Jung, S. G., Eslami, M. and Jansen, B. J. (2020) Persona Transparency: Analyzing the Impact of Explanations on Perceptions of Data-Driven Personas. International Journal of Human-Computer Interaction, 36(8), 788-800.
Salminen, J., Santos, J., Jung, S. G., and Jansen, B. J. (2020) Does a Smile Matter if the Person Is Not Real?: The Effect of a Smile and Stock Photos on Persona Perceptions. International Journal of Human-Computer Interaction, 36(6), 568-590.
Salminen J., Sengün S., Corporan, J., Jung S.G., and Jansen, B. J. (2020) Topic-driven toxicity: Exploring the relationship between online toxicity and news topics. PLoS ONE 15(2): e0228723. https://doi.org/10.1371/journal.pone.0228723
Rantanen, A., Salminen, J., Ginter, F., and Jansen, B. J. (2020) Classifying Online Corporate Reputation with Machine Learning: A Study in the Banking Domain. Internet Research. (30)1, 45-66.
Salminen, J., Hopf, M., Chowdhury, S.A, Jung, S.G., Almerekhi, H., and Jansen, B. J. (2020) Developing an online hate classifier for multiple social media platforms. Human-centric Computing and Information Sciences 10, Article 1 (2020) doi:10.1186/s13673-019-0205-6
Waqas A, Salminen J, Jung, S.G., Almerekhi H, Jansen B.J. (2019) Mapping online hate: A scientometric analysis on research trends and hotspots in research on online hate. PLoS ONE 14(9): e0222194. https://doi.org/10.1371/journal.pone.0222194
Yoganathan, V., Salminen, J., Jansen, B. J. and Jung. S.G. (2019) Machine learning approach to auto-tagging online content for better customer value: A comparative analysis between methods and content type. Journal of Business Research. 101 (2019), 203–217.
Salminen, J., Jung, S.G., An, J., Kwak, H., Nielsen, L., and Jansen, B. J. (2019) Confusion and Information Triggered by Photos in Persona Profiles. International Journal of Human-Computer Studies. 129 (2019), 1-14.
Yang, Y., Jansen, B. J. Yang, Y., Guo, X., Zeng, D. (2019) Keyword Optimization in Sponsored Search Advertising: A Multi-Level Computational Framewok. IEEE Intelligence Systems. 34(1), 32-42.
Mukherjee, P. and Jansen, B. J. (2019) Analyzing Attitude in Social Media Messages. IEEE Intelligence Systems. 33 (6), 27-35
Salminen, J., Kwak, H., An, J., Jung, S.G., and Jansen, B. J. (2018) Are personas done? Evaluating their usefulness in the age of digital analytics. Persona Studies. 4, 2, 47-65.
An, J., Kwak, H., Salminen, J., Jung, S.G., and Jansen, B. J. (2018) Imaginary People Representing Real Numbers: Generating Personas from Online Social Media Data. ACM Transactions on the Web. 12, 4, Article 27.
An, J., Kwak, H., Salminen, J., Jung, S.G., and Jansen, B. J. (2018) Customer segmentation using online platforms: isolating behavioral and demographic segments for persona creation via aggregated user data. Social Network Analysis and Mining. 8(1), 54.
Yang, Y., Li, X., Zeng, D., and Jansen, B. J. (2018) Aggregate effects of advertising decisions: a complex systems look at search engine advertising via an experimental study. Internet Research. 28(4), 1079-1102.
Liu, Z., and Jansen, B.J. (2018) Predicting the Response Rate in Social Question and Answering on Sino Weibo. Information Processing & Management. 54(2), 159–174.
Mukherjee, P. and Jansen, B. J. (2017) Conversing and Searching: The Causal Relationship between Social Media and Web Search. Internet Research. 27(5), 1209-1226.
Clarke, T. and Jansen, B. J. (2017) Conversion potential: A metric for evaluating search engine advertising performance. Journal of Research in Interactive Marketing.
Mukherjee, P. and Jansen, B. J. (2017) Information Sharing by Viewers via Second Screens for In Real Life Events. ACM Transactions on the Web. 11(1), Article 1.
Liu, Z., and Jansen, B. J. (2017) Identifying and predicting the desire to help in social question and answering. Information Processing & Management. 53(2), 490-504.
Liu, Z., and Jansen, B. J. (2017) ASK: A Taxonomy of Information Seeking Posts in Social Question and Answering. Journal of the Association for Information Science and Technology. 68(2), 333–347.
Coughlin, D. and Jansen, B. J. (2016) Modeling Journal Bibliometrics to Predict Downloads and Inform Purchase Decisions at University Research Libraries. Journal of the Association for Information Science and Technology. 67(3), 518-534.
Liu, Z., and Jansen, B. J. (2016) Understanding and Predicting Question Subjectivity in Social Question and Answering. IEEE Transactions on Computational Social Systems. 3(1), 32-41.
Ortiz-Cordova, A. and Jansen, B. J. (2016) Associating Searching on Search Engines to Subsequent Searching on Sites. International Journal of Information Systems in the Service Sector. 8(2), 30-43.
Coughlin, D., Campbell, M., and Jansen, B. J. (2015) A Web Analytics Approach for Appraising Electronic Resources in Academic Libraries. Journal of the Association for Information Science and Technology. 67(3), 518-534.
Ortiz-Cordova, A., Yang, Y., and Jansen, B. J. (2015) External to Internal Search: Associating Searching on Search Engines with Searching on Sites. Information Processing & Management. 51(5), 718–736.
Mukherjee, P, Kozlek, B., Jansen, B. J., Gyorke, A., and Camplese, C. (2014) Designing a Mobile and Socially Networked Learning Assistant for a University-level Keyword Advertising Course. MERLOT Journal of Online Learning and Teaching. 10(3), 351-373.
Yang, Y., Qin, R., Zhang, J., Zeng, D., and Jansen, B. J. (2014) Budget Planning for Coupled Campaigns in Sponsored Search. International Journal of Electronic Commerce. 18(3), 39-66.
Mukherjee, P. and Jansen, B. J. (2014) Performance Analysis of Keyword Advertising Campaign Using Gender-Brand Effect of Search Queries. Electronic Commerce Research and Applications. 13(2), 139–149.
Jansen, B. J., Liu, Z., and Simon, Z. (2013) The Effect of Ad Rank on Performance of Keyword Advertising Campaigns. Journal of the American Society for Information Science and Technology. 64(10), 2115-2132.
JJansen, B. J., Moore, K., and Carman, S. (2013) Evaluating The Performance of Demographic Targeting Using Gender in Keyword Advertising. Information Processing & Management. 49(1), 286-302.
Jansen, B. J., Zhang, L, and Mattila, A. S. (2012) Investigating Brand Knowledge of Web Search Engines: User Reactions to Search Engine Logos. Electronic Commerce Research. 12(4), 429-454.
Zhang, L, Jansen, B. J., Mattila, A. S. (2012) A Branding Model for Web Search Engines. International Journal of Internet Marketing and Advertising. 7(3), 195 – 216.
Ortiz-Cordova, A. and Jansen, B. J. (2012) Classifying Web Search Queries in Order to Identify High Revenue Generating Customers. Journal of the American Society for Information Science and Technology. 63(7), 1426 – 1441.
Zhang, M., Jansen, B. J., and Chowdhury, A. (2011) Influence of Business Engagement in Online Word-of-mouth Communication on Twitter: A Path Analysis. Electronic Markets: The International Journal on Networked Business. 21(3), 161-175.
Jansen, B. J., Sobel, K., and Zhang, M. (2011) The Brand Effect of Key Phrases and Advertisements in Sponsored Search. International Journal of Electronic Commerce. 6(1), 77-106.
Jansen, B. J., Liu, Z., Weaver, C., Campbell, G. and Gregg, M. (2011) Real Time Search on the Web: Queries, Topics, and Economic Value. Information Processing & Management. 47(4), 491-506.
Jansen, B. J., Sobel, K. and Cook, G. (2011) Classifying Ecommerce Information Sharing Behaviour by Youths on Social Networking Sites. Journal of Information Science. 37(2), 120-136.
Jansen, B. J. and Schuster, S. (2011) Bidding on the Buying Funnel for Sponsored Search Campaigns. Journal of Electronic Commerce Research. 12(1), 1-18.
Kuthuria, A., Jansen, B. J., Hafernik, C. (2010) K-means Clustering to Determine User Intent of Web Queries. Journal of Internet Research: Electronic Networking Applications and Policy. 20(5), 563-581.
Rosso, M. A. and Jansen, B. J. (2010) Brand Names as Keywords in Sponsored Search Advertising. Communications of the Association for Information Systems. 27(1), Article 6. Available at: http://aisel.aisnet.org/cais/vol27/iss1/6
Jansen, B. J., and Rieh, S. (2010) The Seventeen Theoretical Constructs of Information Searching and Information Retrieval. Journal of the American Society for Information Science and Technology. 61(8), 1517-1534.
Jansen, B. J., Tapia, A. H., and Spink, A. (2010) Searching for salvation: An analysis of US religious searching on the World Wide Web, Religion. 40(1), 39-52.
Jansen, B. J., Zhang, M, Sobel, K, and Chowdury, A. (2009) Twitter Power: Tweets as Electronic Word of Mouth. Journal of the American Society for Information Science and Technology. 60(11), 2169-2188.
Jansen, B. J., Booth, D. and Smith, B. (2009) Using the taxonomy of cognitive learning to model online searching. Information Processing & Management. 45(6), 643-663.
Tjondronegoro, D., Spink, A., and Jansen, B. J. (2009) A Study and Comparison of Multimedia Web Searching: 1997-2006. Journal of the American Society for Information Science and Technology. 60(9), 1756-1768.
Jansen, B. J., Zhang, M., and Schultz, C. (2009). Search engine brand and the effect on user perception of searching performance. Journal of the American Society for Information Science and Technology. 60(8), 1572-1595.
Flaherty, T. B., Jansen, B. J., Hofacker, C., and Murphy, J. (2009). Insights on the Google Online Marketing Challenge and Its Successful Classroom Implementation. Journal of Online Learning and Teaching, 5(2), 446-457.
Jansen, B. J., Booth, D. L., and Spink, A. (2009). Patterns of query modification during Web searching. Journal of the American Society for Information Science and Technology. 60(7), 1358-1371.
Jansen, B. J., Flaherty, T.B., Baeza-Yates, R., Hunter, L., Kitts, B., and Murphy, J. (2009). The Components and Impact of Sponsored Search. IEEE Computer. 42(5) 98-101.
Rosso, M., McClelland, M. K., Jansen, B. J., and Fleming, S. W. (2009) Using Google AdWords in the MBA MIS Course. Journal of Information System Education. 20(1), 41-50.
Zhang, Y., Jansen, B. J., and Spink, A. (2009) Identification of factors predicting clickthrough in Web searching using neural network analysis. Journal of the American Society for Information Science and Technology. 60(3), 557-570.
Zhang, Y., Jansen, B. J., and Spink, A. (2009) Time Series Analysis of a Web Search Engine Transaction Log, Information Processing & Management. 45(2), 230-245.
Jansen, B. J. and Spink, A. (2009) Investigating Customer Click through Behavior with Integrated Sponsored and Non-Sponsored Results, International Journal of Internet Marketing and Advertisement, 5(1/2), 74-94.
Jansen, B. J., Ciamacca, C., and Spink, A. (2008) An Analysis of travel searching on the Web, Journal of Information Technology and Tourism. 10(2), 101-118.
Jansen, B. J. and Mullen, T. (2008) Sponsored search: An overview of the concept, history, and technology, International Journal of Electronic Business. 6(2), 114 – 131.
Spink, A., and Jansen, B. J. (2008) Trends in searching for business and e-commerce information on Web search engines, International Journal of Electronic Commerce. 9(2), 154-161.
Jansen, B. J., Booth, D., and Spink, A. (2008) Determining the informational, navigational, and transactional intent of Web queries, Information Processing & Management. 44(3), 1251-1266.
Jansen, B. J. (2008) Searching for digital Images on the Web, Journal of Documentation. 64(1), 81-101.
Jansen, B. J. and Eastman, C. (2008) Limitations of advanced searching techniques on Web search engines, Journal of Electronic Resources in Law Librarianship. 1(1), 55-81.
Reddy, M. C. and Jansen, B. J. (2008) A model for understanding collaborative information behavior in context: A study of two healthcare teams, Information Processing & Management. 44 (1), 256-273.
Jansen, B. J., Zhang, M., and Spink, A. (2007) Patterns and transitions of query reformulation during Web searching, International Journal of Web Information Systems. 3(4), 328-340.
Jansen, B. J., Brown, A., and Resnick, M. (2007) Factors relating to the decision to click-on a sponsored link, Decision Support Systems. 44(1), 46-59.
Jansen, B. J. and Spink, A. (2007) Sponsored search: Is money a motivator for providing relevant results?, IEEE Computer. 40(8), 50-55.
Jansen, B. J. (2007) Click fraud. IEEE Computer. 40(7), 85-86.
Jansen, B. J. (2007) The comparative effectiveness of sponsored and non-sponsored results for Web ecommerce queries, ACM Transactions on the Web. 1(1), Article 3.
Jansen, B. J., Spink, A., Blakely, C., and Koshman, S. (2007) Defining a session on Web search engines, Journal of the American Society for Information Science and Technology. 58(6), 862-871.
Jansen, B. J., Spink, A., and Koshman, S. (2007) Web searcher interactions with the Dogpile.com meta-search engine, Journal of the American Society for Information Science and Technology. 58(5), 744-755.
Jansen, B. J., Mullen, T., Spink, A., and Pederson, J. (2006) Automated gathering of Web information: An in-depth examination of agents interacting with search engines, ACM Transactions on Internet Technology. 6(4), 442-464.
Jansen, B. J. and Resnick, M. (2006) An examination of searcher’s perceptions of non-sponsored and sponsored links during ecommerce Web searching, Journal of the American Society for Information Science and Technology. 57(14), 1949-1961.
Koshman, S. Spink, A., Jansen, B. J., Park, M., and Fields, C. (2006) Web Searching on the Vivisimo search engine, Journal of the American Society for Information Science and Technology. 57(14), 1875-1887.
Spink, A., Jansen, B. J., Blakely, C., and Koshman, S. (2006) Overlap among major search engines, Journal of Internet Research: Electronic Networking Applications and Policy. 16(4), 419-426.
Jansen, B. J. (2006) Search log analysis: What is it; what’s been done; how to do it, Library and Information Science Research, 28(3), 407-432.
Spink, A., and Jansen, B. J. (2006) Searching multiple federate content Web collections, Online Information Review. 30(5), 485-495.
Spink, A., Partridge, H., and Jansen, B. J. (2006) Sexual/pornographic Web searching: Trends analysis, First Monday. 11(9). http://www.firstmonday.org/issues/issue11_9/spink/index.html.
Jansen, B. J. (2006) Paid search, IEEE Computer. 39(7), 88-90.
Spink, A., Jansen, B. J., Blakely, C., and Koshman, S. (2006) A study of results overlap and uniqueness among major Web search engines, Information Processing & Management. 42(5), 1379-1391.
Jansen, B. J. (2006) Using temporal patterns of interactions to design effective automated searching assistance systems, Communications of the ACM. 49(4), 72-74.
Jansen, B. J. and Molina, P. (2006) The effectiveness of Web search engines for retrieving relevant ecommerce links, Information Processing & Management. 42(4), 1075-1098.
Jansen, B. J. and McNeese, M. D. (2005) Evaluating the effectiveness of and patterns of interactions with automated assistance in IR systems, Journal of the American Society for Information Science and Technology. 56(14), 1480-1503.
Jansen, B. J. and Spink, A. (2005) How are we searching the World Wide Web?: An analysis of nine search engine transaction logs, Information Processing & Management. 42(1), 248-263.
Spink, A., Park, M., Jansen, B. J., and Pedersen, J. (2005) Multitasking during Web search sessions, Information Processing & Management. 42(1), 264-275.
Jansen, B. J., Jansen, K. J., and Spink, A. (2005) Using the Web to look for work: Implications for online job seeking and recruiting, Journal of Internet Research: Electronic Networking Applications and Policy. 15(1), 49-66.
Jansen, B. J., Spink, A, and Pederson, J. (2005) A Temporal Comparison of AltaVista Web Searching, Journal of the American Society for Information Science and Technology. 56(6), 559-570.
Jansen, B. J. (2005) Seeking and implementing automated assistance during the search process, Information Processing & Management. 41(4), 909-928.
Jansen, B. J., Spink, A., and Pederson, J. (2005) The effect of specialized multimedia collections on Web searching, Journal of Web Engineering. 3(3/4), 182-199.
Spink, A. and Jansen, B. J. (2005) A study of Web search trends, Webology. 1(2), Article 4, Available at: http://www.webology.ir/2004/v1n2/a4.html.
Jansen, B. J. and Spink, A. (2004) An analysis of Web searching by European Alltheweb.com users, Information Processing & Management. 41(2), 361-381.
Spink, A., Jansen, B. J., and Pedersen, J. (2004) Searching for people on Web search engines, Journal of Documentation. 60, (3), 266-278.
Spink, A., Yang, Y., Jansen, B. J., Nvkanen, P., Ozmutlu, S., and Ozmutlu, C. (2004) Medical and health Web searching: an exploratory study, Health Information and Libraries Journal. 21(1), 44-51.
Jansen, B. J. and Pooch, U. (2004) Improving IR system performance using software integration, Journal of Internet Research: Electronic Networking Applications and Policy. 14(1), 19-33.
Spink, A., Koricich, A., and Jansen, B. J. (2004) Sexual searching on Web search engines, Cyber-psychology and Behavior. 7(1), 65-72.
Eastman, C. and Jansen, B. J. (2003) Coverage, relevance, and ranking: the impact of query operators on Web search engine results, ACM Transactions on Information Systems. 21(4), 383-411.
Spink, A., Jansen, B. J., Wolfram, D., and Saracevic, T. (2002) From e-sex to e-commerce: Web search changes, IEEE Computer. 35(3), 107-111.
Wolfram, D., Spink, A., Jansen, B. J., and Saracevic, T. (2001) Vox populi: The public searching of the Web, Journal of the American Society for Information Science and Technology. 52(12), 1073-1074.
Jansen, B. J. and Pooch, U. (2001) A Review of Web Searching Studies and a Framework for Future Research, Journal of the American Society for Information Science and Technology. 52(3), 235-246.
Spink, A., Wolfram, D., Jansen, B. J., and Saracevic, T. (2001). Searching of the Web: the public and their queries, Journal of the American Society for Information Science and Technology. 52(3), 226-234.
Brown, G., Fisher, M., Stoll, N., Beeksma, D., Black, M., Taylor, R., Choe, S., Williams, A., Bryant, W., and Jansen, B. J. (2000) Leveraging a Y2K evaluation to improve information systems architecture, Communications of the ACM. 43(10), 90-97.
Jansen, B. J., Spink, A., and Saracevic, T. (2000) Real life, real users, and real needs: A study and analysis of user queries on the Web, Information Processing & Management. 36(2), 207-227.
Jansen, B. J., Goodrum, A., and Spink, A. (2000) Searching for multimedia: video, audio, and image Web queries, World Wide Web Journal. 3(4), 249-254.
Spink, A., Jansen, B. J., and Ozmutlu, C. (2000) Use of query reformulation and relevance feedback by Excite users, Journal of Internet Research: Electronic Networking Applications and Policy. 10(4), 317-328.
Schmoyer, T. and Jansen, B. J. (2000) An adaptive hypermedia system for improving an organization's customer support, WebNet Journal. 2(4), 30-35.
Jansen, B. J. (2000) An investigation into the use of simple queries on Web IR systems, Information Research: An Electronic Journal. 6(1). http://informationr.net/ir/6-1/paper87.html
Spink, A., Bateman, J., and Jansen, B. J. (1999) Searching the Web: A survey of Excite users, Journal of Internet Research: Electronic Networking Applications and Policy. 9(2). 117-128.
Spink, A., Bateman, J., and Jansen, B. J. (1998) Searching heterogeneous collections on the Web: Behavior of Excite users, Information Research: An Electronic Journal. 5(2). http://informationr.net/ir/4-2/paper53.html
Jansen, B. J. (1997) Using an intelligent agent to enhance the performance of an information retrieval engine, First Monday. 2(3). http://www.firstmonday.dk/issues/issue2_3/jansen/index.html
(current as of 2024) Bernard J. Jansen
Salminen, J., Guan, K., Jung, S. G., and Jansen, B. J. (2021) A Survey of 15 Years of Data-Driven Persona Development, International Journal of Human-Computer Interaction. DOI: 10.1080/10447318.2021.1908670
Salminen, J., Jung, S.G., Chowdhury, S., Ramirez Robillos, D., and Jansen, B. J. (2021) The Ability of Personas: An Empirical Evaluation of Altering Incorrect Preconceptions About Users, International Journal of Human-Computer Studies, https://doi.org/10.1016/j.ijhcs.2021.102645
Yang, Y., Feng, B., Salminen, J., and Jansen, B.J. (2021) Optimal advertising for a generalized Vidale–Wolfe response model. Electronic Commerce Research, 1-31. https://doi.org/10.1007/s10660-021-09468-x
Thirumuruganathan, S., Salminen, J., Jung, S. G., Ramirez Robillos, D., and Jansen, B. J. (2021) Forecasting the Nearly Unforecastable: Why Aren’t Airline Bookings Adhering to the Prediction Algorithm?, Electronic Commerce Research. https://doi.org/10.1007/s10660-021-09457-0
Salminen, J., Kaate, I., Sayed Kamel, A., Jung, S.G., and Jansen, B. J. (2021) How Does Personification Impact Ad Performance and Empathy? An Experiment with Online Advertising, International Journal of Human–Computer Interaction, 37:2, 141-155, DOI: 10.1080/10447318.2020.1809246
Jansen, B. J., Salminen, J. O., & Jung, S. (2020). Making Meaningful User Segments from Datasets Using Product Dissemination and Product Impact. Data and Information Management. doi: https://doi.org/10.2478/dim-2020-0048
Salminen, J., Jung, S.G., Kamel, A. M., Santos, J. M., Kwak, H., An, J., and Jansen, B. J. (2020) Using Artificially Generated Pictures in Customer-facing Systems: An Evaluation Study with Data-Driven Personas. Behaviour & Information Technology. DOI:10.1080/0144929X.2020.1838610
Mukherjee, P. and Jansen, B. J. (2020) Influence of Social Media Attitude in Cross Screen Conversation. Procedia Computer Science. 168, 129–138.
Salminen, J., Santos, J. M., Kwak, H., An, J., Jung, S.G., and Jansen, B. J. (2020) Persona Perception Scale: Development and Exploratory Validation of an Instrument for Evaluating Individuals' Perceptions of Personas. International Journal of Human-Computer Studies, (141), Article 102437.
Jansen, B. J., Salminen, J., and Jung, S.G. (2020) Data-Driven Personas for Enhanced User Understanding: Combining Empathy with Rationality for Better Insights to Analytics. Data and Information Management. 4(1), 1-17. https://content.sciendo.com/view/journals/dim/4/1/article-p1.xml
Salminen, J., Santos, J., Jung, S. G., Eslami, M. and Jansen, B. J. (2020) Persona Transparency: Analyzing the Impact of Explanations on Perceptions of Data-Driven Personas. International Journal of Human-Computer Interaction, 36(8), 788-800.
Salminen, J., Santos, J., Jung, S. G., and Jansen, B. J. (2020) Does a Smile Matter if the Person Is Not Real?: The Effect of a Smile and Stock Photos on Persona Perceptions. International Journal of Human-Computer Interaction, 36(6), 568-590.
Salminen J., Sengün S., Corporan, J., Jung S.G., and Jansen, B. J. (2020) Topic-driven toxicity: Exploring the relationship between online toxicity and news topics. PLoS ONE 15(2): e0228723. https://doi.org/10.1371/journal.pone.0228723
Rantanen, A., Salminen, J., Ginter, F., and Jansen, B. J. (2020) Classifying Online Corporate Reputation with Machine Learning: A Study in the Banking Domain. Internet Research. (30)1, 45-66.
Salminen, J., Hopf, M., Chowdhury, S.A, Jung, S.G., Almerekhi, H., and Jansen, B. J. (2020) Developing an online hate classifier for multiple social media platforms. Human-centric Computing and Information Sciences 10, Article 1 (2020) doi:10.1186/s13673-019-0205-6
Waqas A, Salminen J, Jung, S.G., Almerekhi H, Jansen B.J. (2019) Mapping online hate: A scientometric analysis on research trends and hotspots in research on online hate. PLoS ONE 14(9): e0222194. https://doi.org/10.1371/journal.pone.0222194
Yoganathan, V., Salminen, J., Jansen, B. J. and Jung. S.G. (2019) Machine learning approach to auto-tagging online content for better customer value: A comparative analysis between methods and content type. Journal of Business Research. 101 (2019), 203–217.
Salminen, J., Jung, S.G., An, J., Kwak, H., Nielsen, L., and Jansen, B. J. (2019) Confusion and Information Triggered by Photos in Persona Profiles. International Journal of Human-Computer Studies. 129 (2019), 1-14.
Yang, Y., Jansen, B. J. Yang, Y., Guo, X., Zeng, D. (2019) Keyword Optimization in Sponsored Search Advertising: A Multi-Level Computational Framewok. IEEE Intelligence Systems. 34(1), 32-42.
Mukherjee, P. and Jansen, B. J. (2019) Analyzing Attitude in Social Media Messages. IEEE Intelligence Systems. 33 (6), 27-35
Salminen, J., Kwak, H., An, J., Jung, S.G., and Jansen, B. J. (2018) Are personas done? Evaluating their usefulness in the age of digital analytics. Persona Studies. 4, 2, 47-65.
An, J., Kwak, H., Salminen, J., Jung, S.G., and Jansen, B. J. (2018) Imaginary People Representing Real Numbers: Generating Personas from Online Social Media Data. ACM Transactions on the Web. 12, 4, Article 27.
An, J., Kwak, H., Salminen, J., Jung, S.G., and Jansen, B. J. (2018) Customer segmentation using online platforms: isolating behavioral and demographic segments for persona creation via aggregated user data. Social Network Analysis and Mining. 8(1), 54.
Yang, Y., Li, X., Zeng, D., and Jansen, B. J. (2018) Aggregate effects of advertising decisions: a complex systems look at search engine advertising via an experimental study. Internet Research. 28(4), 1079-1102.
Liu, Z., and Jansen, B.J. (2018) Predicting the Response Rate in Social Question and Answering on Sino Weibo. Information Processing & Management. 54(2), 159–174.
Mukherjee, P. and Jansen, B. J. (2017) Conversing and Searching: The Causal Relationship between Social Media and Web Search. Internet Research. 27(5), 1209-1226.
Clarke, T. and Jansen, B. J. (2017) Conversion potential: A metric for evaluating search engine advertising performance. Journal of Research in Interactive Marketing.
Mukherjee, P. and Jansen, B. J. (2017) Information Sharing by Viewers via Second Screens for In Real Life Events. ACM Transactions on the Web. 11(1), Article 1.
Liu, Z., and Jansen, B. J. (2017) Identifying and predicting the desire to help in social question and answering. Information Processing & Management. 53(2), 490-504.
Liu, Z., and Jansen, B. J. (2017) ASK: A Taxonomy of Information Seeking Posts in Social Question and Answering. Journal of the Association for Information Science and Technology. 68(2), 333–347.
Coughlin, D. and Jansen, B. J. (2016) Modeling Journal Bibliometrics to Predict Downloads and Inform Purchase Decisions at University Research Libraries. Journal of the Association for Information Science and Technology. 67(3), 518-534.
Liu, Z., and Jansen, B. J. (2016) Understanding and Predicting Question Subjectivity in Social Question and Answering. IEEE Transactions on Computational Social Systems. 3(1), 32-41.
Ortiz-Cordova, A. and Jansen, B. J. (2016) Associating Searching on Search Engines to Subsequent Searching on Sites. International Journal of Information Systems in the Service Sector. 8(2), 30-43.
Coughlin, D., Campbell, M., and Jansen, B. J. (2015) A Web Analytics Approach for Appraising Electronic Resources in Academic Libraries. Journal of the Association for Information Science and Technology. 67(3), 518-534.
Ortiz-Cordova, A., Yang, Y., and Jansen, B. J. (2015) External to Internal Search: Associating Searching on Search Engines with Searching on Sites. Information Processing & Management. 51(5), 718–736.
Mukherjee, P, Kozlek, B., Jansen, B. J., Gyorke, A., and Camplese, C. (2014) Designing a Mobile and Socially Networked Learning Assistant for a University-level Keyword Advertising Course. MERLOT Journal of Online Learning and Teaching. 10(3), 351-373.
Yang, Y., Qin, R., Zhang, J., Zeng, D., and Jansen, B. J. (2014) Budget Planning for Coupled Campaigns in Sponsored Search. International Journal of Electronic Commerce. 18(3), 39-66.
Mukherjee, P. and Jansen, B. J. (2014) Performance Analysis of Keyword Advertising Campaign Using Gender-Brand Effect of Search Queries. Electronic Commerce Research and Applications. 13(2), 139–149.
Jansen, B. J., Liu, Z., and Simon, Z. (2013) The Effect of Ad Rank on Performance of Keyword Advertising Campaigns. Journal of the American Society for Information Science and Technology. 64(10), 2115-2132.
JJansen, B. J., Moore, K., and Carman, S. (2013) Evaluating The Performance of Demographic Targeting Using Gender in Keyword Advertising. Information Processing & Management. 49(1), 286-302.
Jansen, B. J., Zhang, L, and Mattila, A. S. (2012) Investigating Brand Knowledge of Web Search Engines: User Reactions to Search Engine Logos. Electronic Commerce Research. 12(4), 429-454.
Zhang, L, Jansen, B. J., Mattila, A. S. (2012) A Branding Model for Web Search Engines. International Journal of Internet Marketing and Advertising. 7(3), 195 – 216.
Ortiz-Cordova, A. and Jansen, B. J. (2012) Classifying Web Search Queries in Order to Identify High Revenue Generating Customers. Journal of the American Society for Information Science and Technology. 63(7), 1426 – 1441.
Zhang, M., Jansen, B. J., and Chowdhury, A. (2011) Influence of Business Engagement in Online Word-of-mouth Communication on Twitter: A Path Analysis. Electronic Markets: The International Journal on Networked Business. 21(3), 161-175.
Jansen, B. J., Sobel, K., and Zhang, M. (2011) The Brand Effect of Key Phrases and Advertisements in Sponsored Search. International Journal of Electronic Commerce. 6(1), 77-106.
Jansen, B. J., Liu, Z., Weaver, C., Campbell, G. and Gregg, M. (2011) Real Time Search on the Web: Queries, Topics, and Economic Value. Information Processing & Management. 47(4), 491-506.
Jansen, B. J., Sobel, K. and Cook, G. (2011) Classifying Ecommerce Information Sharing Behaviour by Youths on Social Networking Sites. Journal of Information Science. 37(2), 120-136.
Jansen, B. J. and Schuster, S. (2011) Bidding on the Buying Funnel for Sponsored Search Campaigns. Journal of Electronic Commerce Research. 12(1), 1-18.
Kuthuria, A., Jansen, B. J., Hafernik, C. (2010) K-means Clustering to Determine User Intent of Web Queries. Journal of Internet Research: Electronic Networking Applications and Policy. 20(5), 563-581.
Rosso, M. A. and Jansen, B. J. (2010) Brand Names as Keywords in Sponsored Search Advertising. Communications of the Association for Information Systems. 27(1), Article 6. Available at: http://aisel.aisnet.org/cais/vol27/iss1/6
Jansen, B. J., and Rieh, S. (2010) The Seventeen Theoretical Constructs of Information Searching and Information Retrieval. Journal of the American Society for Information Science and Technology. 61(8), 1517-1534.
Jansen, B. J., Tapia, A. H., and Spink, A. (2010) Searching for salvation: An analysis of US religious searching on the World Wide Web, Religion. 40(1), 39-52.
Jansen, B. J., Zhang, M, Sobel, K, and Chowdury, A. (2009) Twitter Power: Tweets as Electronic Word of Mouth. Journal of the American Society for Information Science and Technology. 60(11), 2169-2188.
Jansen, B. J., Booth, D. and Smith, B. (2009) Using the taxonomy of cognitive learning to model online searching. Information Processing & Management. 45(6), 643-663.
Tjondronegoro, D., Spink, A., and Jansen, B. J. (2009) A Study and Comparison of Multimedia Web Searching: 1997-2006. Journal of the American Society for Information Science and Technology. 60(9), 1756-1768.
Jansen, B. J., Zhang, M., and Schultz, C. (2009). Search engine brand and the effect on user perception of searching performance. Journal of the American Society for Information Science and Technology. 60(8), 1572-1595.
Flaherty, T. B., Jansen, B. J., Hofacker, C., and Murphy, J. (2009). Insights on the Google Online Marketing Challenge and Its Successful Classroom Implementation. Journal of Online Learning and Teaching, 5(2), 446-457.
Jansen, B. J., Booth, D. L., and Spink, A. (2009). Patterns of query modification during Web searching. Journal of the American Society for Information Science and Technology. 60(7), 1358-1371.
Jansen, B. J., Flaherty, T.B., Baeza-Yates, R., Hunter, L., Kitts, B., and Murphy, J. (2009). The Components and Impact of Sponsored Search. IEEE Computer. 42(5) 98-101.
Rosso, M., McClelland, M. K., Jansen, B. J., and Fleming, S. W. (2009) Using Google AdWords in the MBA MIS Course. Journal of Information System Education. 20(1), 41-50.
Zhang, Y., Jansen, B. J., and Spink, A. (2009) Identification of factors predicting clickthrough in Web searching using neural network analysis. Journal of the American Society for Information Science and Technology. 60(3), 557-570.
Zhang, Y., Jansen, B. J., and Spink, A. (2009) Time Series Analysis of a Web Search Engine Transaction Log, Information Processing & Management. 45(2), 230-245.
Jansen, B. J. and Spink, A. (2009) Investigating Customer Click through Behavior with Integrated Sponsored and Non-Sponsored Results, International Journal of Internet Marketing and Advertisement, 5(1/2), 74-94.
Jansen, B. J., Ciamacca, C., and Spink, A. (2008) An Analysis of travel searching on the Web, Journal of Information Technology and Tourism. 10(2), 101-118.
Jansen, B. J. and Mullen, T. (2008) Sponsored search: An overview of the concept, history, and technology, International Journal of Electronic Business. 6(2), 114 – 131.
Spink, A., and Jansen, B. J. (2008) Trends in searching for business and e-commerce information on Web search engines, International Journal of Electronic Commerce. 9(2), 154-161.
Jansen, B. J., Booth, D., and Spink, A. (2008) Determining the informational, navigational, and transactional intent of Web queries, Information Processing & Management. 44(3), 1251-1266.
Jansen, B. J. (2008) Searching for digital Images on the Web, Journal of Documentation. 64(1), 81-101.
Jansen, B. J. and Eastman, C. (2008) Limitations of advanced searching techniques on Web search engines, Journal of Electronic Resources in Law Librarianship. 1(1), 55-81.
Reddy, M. C. and Jansen, B. J. (2008) A model for understanding collaborative information behavior in context: A study of two healthcare teams, Information Processing & Management. 44 (1), 256-273.
Jansen, B. J., Zhang, M., and Spink, A. (2007) Patterns and transitions of query reformulation during Web searching, International Journal of Web Information Systems. 3(4), 328-340.
Jansen, B. J., Brown, A., and Resnick, M. (2007) Factors relating to the decision to click-on a sponsored link, Decision Support Systems. 44(1), 46-59.
Jansen, B. J. and Spink, A. (2007) Sponsored search: Is money a motivator for providing relevant results?, IEEE Computer. 40(8), 50-55.
Jansen, B. J. (2007) Click fraud. IEEE Computer. 40(7), 85-86.
Jansen, B. J. (2007) The comparative effectiveness of sponsored and non-sponsored results for Web ecommerce queries, ACM Transactions on the Web. 1(1), Article 3.
Jansen, B. J., Spink, A., Blakely, C., and Koshman, S. (2007) Defining a session on Web search engines, Journal of the American Society for Information Science and Technology. 58(6), 862-871.
Jansen, B. J., Spink, A., and Koshman, S. (2007) Web searcher interactions with the Dogpile.com meta-search engine, Journal of the American Society for Information Science and Technology. 58(5), 744-755.
Jansen, B. J., Mullen, T., Spink, A., and Pederson, J. (2006) Automated gathering of Web information: An in-depth examination of agents interacting with search engines, ACM Transactions on Internet Technology. 6(4), 442-464.
Jansen, B. J. and Resnick, M. (2006) An examination of searcher’s perceptions of non-sponsored and sponsored links during ecommerce Web searching, Journal of the American Society for Information Science and Technology. 57(14), 1949-1961.
Koshman, S. Spink, A., Jansen, B. J., Park, M., and Fields, C. (2006) Web Searching on the Vivisimo search engine, Journal of the American Society for Information Science and Technology. 57(14), 1875-1887.
Spink, A., Jansen, B. J., Blakely, C., and Koshman, S. (2006) Overlap among major search engines, Journal of Internet Research: Electronic Networking Applications and Policy. 16(4), 419-426.
Jansen, B. J. (2006) Search log analysis: What is it; what’s been done; how to do it, Library and Information Science Research, 28(3), 407-432.
Spink, A., and Jansen, B. J. (2006) Searching multiple federate content Web collections, Online Information Review. 30(5), 485-495.
Spink, A., Partridge, H., and Jansen, B. J. (2006) Sexual/pornographic Web searching: Trends analysis, First Monday. 11(9). http://www.firstmonday.org/issues/issue11_9/spink/index.html.
Jansen, B. J. (2006) Paid search, IEEE Computer. 39(7), 88-90.
Spink, A., Jansen, B. J., Blakely, C., and Koshman, S. (2006) A study of results overlap and uniqueness among major Web search engines, Information Processing & Management. 42(5), 1379-1391.
Jansen, B. J. (2006) Using temporal patterns of interactions to design effective automated searching assistance systems, Communications of the ACM. 49(4), 72-74.
Jansen, B. J. and Molina, P. (2006) The effectiveness of Web search engines for retrieving relevant ecommerce links, Information Processing & Management. 42(4), 1075-1098.
Jansen, B. J. and McNeese, M. D. (2005) Evaluating the effectiveness of and patterns of interactions with automated assistance in IR systems, Journal of the American Society for Information Science and Technology. 56(14), 1480-1503.
Jansen, B. J. and Spink, A. (2005) How are we searching the World Wide Web?: An analysis of nine search engine transaction logs, Information Processing & Management. 42(1), 248-263.
Spink, A., Park, M., Jansen, B. J., and Pedersen, J. (2005) Multitasking during Web search sessions, Information Processing & Management. 42(1), 264-275.
Jansen, B. J., Jansen, K. J., and Spink, A. (2005) Using the Web to look for work: Implications for online job seeking and recruiting, Journal of Internet Research: Electronic Networking Applications and Policy. 15(1), 49-66.
Jansen, B. J., Spink, A, and Pederson, J. (2005) A Temporal Comparison of AltaVista Web Searching, Journal of the American Society for Information Science and Technology. 56(6), 559-570.
Jansen, B. J. (2005) Seeking and implementing automated assistance during the search process, Information Processing & Management. 41(4), 909-928.
Jansen, B. J., Spink, A., and Pederson, J. (2005) The effect of specialized multimedia collections on Web searching, Journal of Web Engineering. 3(3/4), 182-199.
Spink, A. and Jansen, B. J. (2005) A study of Web search trends, Webology. 1(2), Article 4, Available at: http://www.webology.ir/2004/v1n2/a4.html.
Jansen, B. J. and Spink, A. (2004) An analysis of Web searching by European Alltheweb.com users, Information Processing & Management. 41(2), 361-381.
Spink, A., Jansen, B. J., and Pedersen, J. (2004) Searching for people on Web search engines, Journal of Documentation. 60, (3), 266-278.
Spink, A., Yang, Y., Jansen, B. J., Nvkanen, P., Ozmutlu, S., and Ozmutlu, C. (2004) Medical and health Web searching: an exploratory study, Health Information and Libraries Journal. 21(1), 44-51.
Jansen, B. J. and Pooch, U. (2004) Improving IR system performance using software integration, Journal of Internet Research: Electronic Networking Applications and Policy. 14(1), 19-33.
Spink, A., Koricich, A., and Jansen, B. J. (2004) Sexual searching on Web search engines, Cyber-psychology and Behavior. 7(1), 65-72.
Eastman, C. and Jansen, B. J. (2003) Coverage, relevance, and ranking: the impact of query operators on Web search engine results, ACM Transactions on Information Systems. 21(4), 383-411.
Spink, A., Jansen, B. J., Wolfram, D., and Saracevic, T. (2002) From e-sex to e-commerce: Web search changes, IEEE Computer. 35(3), 107-111.
Wolfram, D., Spink, A., Jansen, B. J., and Saracevic, T. (2001) Vox populi: The public searching of the Web, Journal of the American Society for Information Science and Technology. 52(12), 1073-1074.
Jansen, B. J. and Pooch, U. (2001) A Review of Web Searching Studies and a Framework for Future Research, Journal of the American Society for Information Science and Technology. 52(3), 235-246.
Spink, A., Wolfram, D., Jansen, B. J., and Saracevic, T. (2001). Searching of the Web: the public and their queries, Journal of the American Society for Information Science and Technology. 52(3), 226-234.
Brown, G., Fisher, M., Stoll, N., Beeksma, D., Black, M., Taylor, R., Choe, S., Williams, A., Bryant, W., and Jansen, B. J. (2000) Leveraging a Y2K evaluation to improve information systems architecture, Communications of the ACM. 43(10), 90-97.
Jansen, B. J., Spink, A., and Saracevic, T. (2000) Real life, real users, and real needs: A study and analysis of user queries on the Web, Information Processing & Management. 36(2), 207-227.
Jansen, B. J., Goodrum, A., and Spink, A. (2000) Searching for multimedia: video, audio, and image Web queries, World Wide Web Journal. 3(4), 249-254.
Spink, A., Jansen, B. J., and Ozmutlu, C. (2000) Use of query reformulation and relevance feedback by Excite users, Journal of Internet Research: Electronic Networking Applications and Policy. 10(4), 317-328.
Schmoyer, T. and Jansen, B. J. (2000) An adaptive hypermedia system for improving an organization's customer support, WebNet Journal. 2(4), 30-35.
Jansen, B. J. (2000) An investigation into the use of simple queries on Web IR systems, Information Research: An Electronic Journal. 6(1). http://informationr.net/ir/6-1/paper87.html
Spink, A., Bateman, J., and Jansen, B. J. (1999) Searching the Web: A survey of Excite users, Journal of Internet Research: Electronic Networking Applications and Policy. 9(2). 117-128.
Spink, A., Bateman, J., and Jansen, B. J. (1998) Searching heterogeneous collections on the Web: Behavior of Excite users, Information Research: An Electronic Journal. 5(2). http://informationr.net/ir/4-2/paper53.html
Jansen, B. J. (1997) Using an intelligent agent to enhance the performance of an information retrieval engine, First Monday. 2(3). http://www.firstmonday.dk/issues/issue2_3/jansen/index.html
(current as of 2024) Bernard J. Jansen
Subject matter expertise
Subject matter expertise in ad replacement expert witness, affiliate advertising expert witness, benefits of search engines expert witness, content advertising expert witness, cookie stuffing expert witness, co-registration advertising expert witness, cross screens expert witness, demographic targeting expert witness, domain parking expert witness, dual screens expert witness, how people search expert witness, how people view search results expert witness, how search engines work expert witness, information retrieval expert witness, image searching expert witness, keyword advertising expert witness, online advertising expert witness, online branding expert witness, online copyright expert witness, online defamation expert witness, online marketing expert witness, online reviews expert witness, online trademarks expert witness, online trademark infringement expert witness, pay-per-click expert witness, PPC expert witness, online reputation management expert witness, search engine optimization expert witness, SEO expert witness, search engine marketing expert witness, second screens expert witness, SEM expert witness, search engines expert witness, social media expert witness, social media defamation expert witness, tracking code replacement expert witness, trademark issues in online advertising expert witness, trademark issues in web searching expert witness, web analytics expert witness, web page archiving expert witness, web page viewing expert witness, web search expert witness, webpage ranking expert witness
Subject matter expertise in ad replacement expert witness, affiliate advertising expert witness, benefits of search engines expert witness, content advertising expert witness, cookie stuffing expert witness, co-registration advertising expert witness, cross screens expert witness, demographic targeting expert witness, domain parking expert witness, dual screens expert witness, how people search expert witness, how people view search results expert witness, how search engines work expert witness, information retrieval expert witness, image searching expert witness, keyword advertising expert witness, online advertising expert witness, online branding expert witness, online copyright expert witness, online defamation expert witness, online marketing expert witness, online reviews expert witness, online trademarks expert witness, online trademark infringement expert witness, pay-per-click expert witness, PPC expert witness, online reputation management expert witness, search engine optimization expert witness, SEO expert witness, search engine marketing expert witness, second screens expert witness, SEM expert witness, search engines expert witness, social media expert witness, social media defamation expert witness, tracking code replacement expert witness, trademark issues in online advertising expert witness, trademark issues in web searching expert witness, web analytics expert witness, web page archiving expert witness, web page viewing expert witness, web search expert witness, webpage ranking expert witness