Online Reputation Management expert witness: An Online Reputation Management expert witness provides technical analysis to give an opinion concerning online reputation Management (ORM).  Online Reputation Management (ORM) attempts to influence the online perception of a person or organization by monitoring and controlling the amount and sentiment of online information concerning that person or organization or the available access to certain online information about that person or organization. 

Online Reputation Management (ORM) use search engine optimization, online content creation, web analytics, and search engine marketing when attempting to influence the online perception.  Online content creation focuses on websites, blogs, and social media platforms

Controlling search results, especially in the first couple of search results pages, is a core component of online reputation management (ORM). Controlling search results for online reputation management (ORM) involves suppressing negative search results and highlighting positive search results concerning a person or organization.

Naturally, there is a wide range of topics that an Online Reputation Management expert witness can examine.

Key areas of ORM focus included:
  • Search results in response to name
  • Online reviews 
  • Social media posts
  • Blog postings and comments
  • Comments in online articles
  • Autocomplete in search queries
  • Related search queries listing

An expert witness in this area often leverages online tools such as traffic estimate services and analytics platforms, such as Google Analytics, YouTube Analytics, Facebook Insights, Twitter Analytics. Instagram Insights,  LinkedIn Insights, and Pinterest Analytics. 

 Bernard J. Jansen, Jim Jansen, Jansen Expert Witnessing (current as of 2024)​