Click Fraud expert witness: A click fraud expert witness provides technical analysis in order to provide an opinion concerning click fraud activities. Click fraud involves the intentional clicking on a sponsored ad link with no intention of generating value for the advertiser and with the intent of doing some type of harm. Identifying click fraud inevitably involves an intent aspect and usually some type of concealment. There are several motivations for click fraud on online advertisements, such as depletion of advertising budget, fraudulent generation of revenue, etc.
A click fraud expert witness can examine various aspects within the click fraud area, including whether or not click fraud occurred, what were the ramifications, how click fraud occurred, what was the source of the click fraud traffic, what elements were used to conceal the click fraud activities, among others. So, there is a wide range of topics that an click fraud expert witness can examine.
Bernard J. Jansen, Jim Jansen, Jansen Expert Witnessing (current as of 2024)
A click fraud expert witness can examine various aspects within the click fraud area, including whether or not click fraud occurred, what were the ramifications, how click fraud occurred, what was the source of the click fraud traffic, what elements were used to conceal the click fraud activities, among others. So, there is a wide range of topics that an click fraud expert witness can examine.
Bernard J. Jansen, Jim Jansen, Jansen Expert Witnessing (current as of 2024)