Click Fraud expert witness: A click fraud expert witness provides technical analysis in order to provide an opinion concerning click fraud activities. Click fraud involves intentionally clicking a sponsored ad link with no intent to generate value for the advertiser and with the intent to cause harm. Identifying click fraud inevitably involves an intent aspect and usually some type of concealment. There are several motivations for click fraud in online advertising, such as the depletion of advertising budgets and fraudulent revenue generation.
A click fraud expert witness can examine various aspects within the click fraud area, including whether or not click fraud occurred, what the ramifications were, how click fraud occurred, what the source of the click fraud traffic was, and what elements were used to conceal the click fraud activities, among others. So, there is a wide range of topics that a click fraud expert witness can examine.
Bernard J. Jansen, Jim Jansen, Jansen Expert Witnessing (current as of 2026)
A click fraud expert witness can examine various aspects within the click fraud area, including whether or not click fraud occurred, what the ramifications were, how click fraud occurred, what the source of the click fraud traffic was, and what elements were used to conceal the click fraud activities, among others. So, there is a wide range of topics that a click fraud expert witness can examine.
Bernard J. Jansen, Jim Jansen, Jansen Expert Witnessing (current as of 2026)