BackLink expert witness: A Backlink expert witness or Inbound link expert witness provides technical analysis in order to provide an opinion concerning the search engine optimization (SEO) of link building. This is a sub-area for a Search Engine Optimization expert witness or SEO expert witness.
A backlink is a link between one website and another, named because it points back to the linked page. Backlinks are viewed by search engines as a vote of confidence for a website, so backlinks represent a vote of confidence by one website for another concerning the content on that website. The process of obtaining these links is known as link earning or link building.
There are various SEO tactics, methods, and strategies commonly used to get these links, which involve both technical and marketing elements.
Naturally, there is a wide range of topics that a Search Engine Optimization expert witness can examine in the field of link building.
Bernard J. Jansen, Jim Jansen, Jansen Expert Witnessing (current as of 2026)
A backlink is a link between one website and another, named because it points back to the linked page. Backlinks are viewed by search engines as a vote of confidence for a website, so backlinks represent a vote of confidence by one website for another concerning the content on that website. The process of obtaining these links is known as link earning or link building.
There are various SEO tactics, methods, and strategies commonly used to get these links, which involve both technical and marketing elements.
Naturally, there is a wide range of topics that a Search Engine Optimization expert witness can examine in the field of link building.
Bernard J. Jansen, Jim Jansen, Jansen Expert Witnessing (current as of 2026)