Keyword Advertising expert witness: A keyword advertising expert witness will conduct technical analysis in order to provide an opinion concerning search engine marketing (SEM) advertising, which a method of Web marketing aimed at increasing visibility in search engine results pages primarily through paid advertising using the keywords that people search for on a search engine or website. Keyword advertising is directly related to PPC advertising or platforms such as Google AdWords, although somewhat broader in scope.
A keyword advertising pert witness might also be known as a search engine marketing expert witness.
A keyword advertising expert witness can deal with a variety of analysis related to the field of paid online advertising using search terms via search engines.
Some of the many keyword advertising metrics are:
(as of 2021)
A keyword advertising pert witness might also be known as a search engine marketing expert witness.
A keyword advertising expert witness can deal with a variety of analysis related to the field of paid online advertising using search terms via search engines.
Some of the many keyword advertising metrics are:
- Impressions
- Impression Rate
- Clicks
- Cost per Click (CPC)
- Click-Through Rate (CTR)
- Quality score
- Conversion rate
- Cost per Conversion
- Total conversion value
- Return on Ad Spend (ROAS)
(as of 2021)