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What is a Keyword Advertising expert witness?
Keyword Advertising expert witness: A keyword advertising expert witness will conduct technical analysis in order to provide an opinion concerning search engine marketing (SEM) advertising, which a method of Web marketing aimed at increasing visibility in search engine results pages primarily through paid advertising using the keywords that people search for on a search engine or website. Keyword advertising is directly related to PPC advertising or platforms such as Google AdWords, although somewhat broader in scope.

A keyword advertising pert witness might also be known as a search engine marketing expert witness.

​A keyword advertising expert witness can deal with a variety of analysis related to the field of paid online advertising using search terms via search engines.

Some of the many keyword advertising metrics are:
  • Impressions
  • Impression Rate
  • Clicks
  • Cost per Click (CPC)
  • Click-Through Rate (CTR)
  • Quality score
  • Conversion rate
  • Cost per Conversion
  • Total conversion value
  • Return on Ad Spend (ROAS)

 Bernard J. Jansen, Jim Jansen, Jansen Expert Witnessing (current as of 2023)​
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