Google Ads expert witness: A Google Ads expert witness will conduct technical analysis in order to provide an opinion concerning pay-per-click (PPC) advertising on the Google Ads platform, which is the online advertising technology in which advertisers' ads are associated with certain words on Google and other search engines; the ads can appear when a person searches with those words, and the advertiser pays Google when the person clicks on the ad.
A Google AdWords expert witness is can also be known as a pay-per-click expert witness or a search engine marketing expert witness (aka, SEM expert witness) that focuses on the Google technology.
There are a wide range of analysis that a Google AdWords expert witness can provide, including revenue, revenue harm, trademark infringement, and advertising traffic, among many others.
Some of the many PPC metrics are:
(5 Sep 2017; Updated 21 Aug 2018; Updated 24 Sept 2020)
A Google AdWords expert witness is can also be known as a pay-per-click expert witness or a search engine marketing expert witness (aka, SEM expert witness) that focuses on the Google technology.
There are a wide range of analysis that a Google AdWords expert witness can provide, including revenue, revenue harm, trademark infringement, and advertising traffic, among many others.
Some of the many PPC metrics are:
- Impressions
- Impression Rate
- Clicks
- Cost per Click (CPC)
- Click-Through Rate (CTR)
- Quality score
- Conversion rate
- Cost per Conversion
- Total conversion value
- Return on Ad Spend (ROAS)
(5 Sep 2017; Updated 21 Aug 2018; Updated 24 Sept 2020)